Three advertising documentaries to sell anything

Oct. 3, 2019

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Documentary cinema does not live only on screens. It also lives in inboxes.

Every week, thousands of filmmakers, producers, programmers, journalists and documentary lovers receive curated newsletters that summarize the most important developments in nonfiction storytelling. From festival announcements and funding opportunities to deep reflections about the craft of documentary filmmaking, these newsletters have become essential tools for anyone who wants to stay connected to the global documentary ecosystem.

Some focus on industry news and financing. Others offer thoughtful criticism and curated recommendations of films to watch. Together they form a fascinating map of how the documentary world thinks, produces and evolves.

Here are some of the most influential documentary newsletters in the world today.

In this article

    Nowadays, there are ads hidden everywhere - this Guidedoc post could contain some, right? - but the following documentaries will help us to better understand how those who want to sell us something, from products to ideologies, apply their strategies to get us to make that transaction they want from us.

    In case you didn't know, Guidedoc is a global curated documentary streaming platform. You can watch the world's best award-winning docs from around the world. We have new movies every day.

     

    Tony Segarra, A Guy Who Writes Ads

     


    A visit to one of the most important advertising companies in Spain will do to meet a simple and mundane man like Tony Segarra, a milestone in the history of advertising in that country and in Europe.

    Through interviews with marketing experts and Segarra himself, this documentary explains how an advertising agency works and what are the keys to a good advertising campaign with the innovative and changing media that professionals in the field can count on in the present.

    Watch this documentary now on Guidedoc

     

    The Greatest Movie Ever Sold

     


    In this documentary, the famous Oscar-nominated filmmaker Morgan Spurlock accepts the challenge of financing his own film through product placement, a trend that has distributed millions of dollars among the great Hollywood studios and the American companies that pay so that their products appear on screen in blockbusters like Spiderman or Ironman.

    It is a challenge that nobody has yet been able to do, but this intrepid filmmaker uses all his persuasive power to convince executives of several private companies to invest in a film project that would mark a milestone in Hollywood, or as he says, it can become "The Ironman of documentaries".

     

    The Century Of The Self

     


    Hundred years ago a new theory about human nature was put forward by Sigmund Freud. He discovered, he said, primitive sexual, aggressive forces hidden deep inside the minds of all human beings. Forces which, if not controlled, can lead individuals and societies to chaos and destruction.

    This televisión documentary series produced by the BBC is about how those in power have used Freud’s theory to control a dangerous crowd in an age of mass democracy. In addition to Freud and his theories, the series highlights Edward Bernays, an American nephew of Freud and inventor of public relations.

    He showed American corporations for the first time how they could persuade people to buy things they never need. 

    Watch more great documentaries online no won Guidedoc


    Best Documentary Films

    Award-Winning Documentaries Curated For You

    WATCH NOW

    1694 films
    And a new one every day

    The preferred platform
    of true documentary lovers

    Half of all revenue goes
    directly to the filmmakers